Operational Support Metrics

Analytics you can trust, and
a strategy you can measure.
Now that’s OSM

What do we do at OSM?

  • Get clarity from day one.
    We set up Google Analytics 4 the right way — customized event tracking, conversion goals, and integrations tailored to your business. No fluff, just actionable insights from real user behavior.

  • Your data, your way.
    We build sleek, real-time dashboards in Looker Studio so you can visualize performance across platforms — from traffic sources to campaign ROI — all in one place.

  • Smarter strategy starts here.
    Whether it’s content generation, audience targeting, or trend analysis, we leverage AI tools to give you a competitive edge — faster decisions, better results, and more time to focus on growth.

  • Analytics with accountability.
    We don’t just set it and forget it. With monthly reports, performance reviews, and strategic calls, we help you stay on top of what’s working and where to pivot — all backed by metrics.

Why OSM?

It’s not just analytics. It’s insight.

With over 10 years of hands-on digital marketing experience, OSM isn’t just an agency throwing numbers at you. We translate raw data into strategies that scale. Our services are intended for both professional businesses who are looking to get more out of their marketing efforts. Every insight is tied to impact. Every recommendation is backed by metrics. We don’t guess - We guide. In turn, you save both time and money. It’s a win-win

OSM Packages

OSM Analytics OSM Analytics
OSM Analytics

Focus: Essential GA4 tracking, setup, and maintenance

  • GA4 tag implementation, including standard Google metrics and best-practice configuration for your marketing success.

  • Includes tracking of native CTAs and forms on site, giving you valuable key interaction points to base success on.

  • Includes instructions on how to reliably set up your campaigns for success with UTM tracking, ensuring you get the most out of your GA4 implementation

  • This package includes a dashboard that can be accessed with the click of a link. The dashboard allows you to adjust date ranges as needed, and see evaluate your site’s performance.

OSM Visibility OSM Visibility
OSM Visibility

Focus: Tracking + visualization for clear, actionable reporting that drives business decisions

  • All items in the OSM Visibility package are included in this package, by default, in addition to other items listed below.

  • Looker Studio Report including all metrics we deem essential for success. This report is hand-crafted with the help of the client, and can be customized, to the client’s satisfaction.

  • The All-In-One Reporting Solution combines advanced analytics with a dedicated consultant who helps you make sense of it all. From setup to strategy, you’ll have one partner managing your GA4 data, dashboards, and monthly performance insights on a personal level.

  • Includes Heat-mapping integration, funnel-analysis insights, and rapid priority support on fixes.

OSM Intelligence OSM Intelligence
OSM Intelligence

Focus: Full-stack insights with artificial intelligence and strategic guidance

  • All items in the OSM Analytics package are included in this package, by default, in addition to other items listed below.

  • This includes a custom dashboard, created to match your brand signature, and provide insight with ease, at any given moment. This is a multi-page report, and is built on the dashboard structure we feel best suits your business.

  • Includes a monthly email, noting the month-over-month performance of your website. This report is hand-crafted by our team, with high-quality insights.

  • You are given the option to discuss metrics on a 30 minute monthly call, and ask questions about performance or potential strategy improvements